I first went into Rough Trade back in 2011, with a group of girls only interested in taking a quirky picture in their photo booth. But since then I've spent time browsing their book, cd, and vinyl collections always with awe. Recently I was even able to enjoy coffee there on a Sunday afternoon. I love the atmosphere there. Everyone is doing their own thing, but it feels like a community. Everyone placed together because they love music and books.
The staff there is very helpful and kind. Even if you don't know what you're looking for they somehow point you in the right direction. And they're very attentive when making your coffee too. Their loudspeakers play a variation of good music that puts you in the mood to browse even more. I could probably spend a small fortune there after hours of browsing. I was instantly intrigued by their books but I had just bought 4 others that same day.
The staff there is very helpful and kind. Even if you don't know what you're looking for they somehow point you in the right direction. And they're very attentive when making your coffee too. Their loudspeakers play a variation of good music that puts you in the mood to browse even more. I could probably spend a small fortune there after hours of browsing. I was instantly intrigued by their books but I had just bought 4 others that same day.
Overall, what ever you're looking for, they will have it. And if they don't they'll tell you where to get it, or order it for you. If you ever have some time to kill and you're in the area, I recommend you browse their collections, grab some coffee and enjoy the atmosphere. It's the type of place you can enjoy with others as well as on your own.
Here's their website: http://www.roughtrade.com/
(they also have 2 other stores in west London, but the one off Brick Lane is the biggest)
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